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by pjspycha 2416 days ago
I don't see a problem with having advertisers require to have references or sources to any quotes or facts they represent. The sources would have to be credible and shown in context (no sound bites) and perhaps view-able by the users easily. Facebook or a third-party should be required to make sure the sources look credible and all reported facts or quotes have sources attached. Such a system would put most of the leg work on the advertisers and make the process easier to administer.

I have no idea if Facebook already does any of this, but from their policy about fact checking, they do not require any political ads to go through their third party fact-check. Otherwise the third-party fact checker appears to do all the research themselves or they may reach out to the advertisers for more information.

https://www.facebook.com/help/publisher/182222309230722?ref=...