[petenixey]

It's kind of you to say but the reason our sales and marketing was poor was that we couldn't figure out what we were selling or marketing. Try as we might we couldn't figure out who really wanted it and where to make money.

Most websites simply can't see enough of a bang for an engineering buck they could be spending on something else (i.e. they don't even want to install it, never mind pay for it) and if it's done well consumers don't even see it so there's no money to be had from them either.

I'm sure we could have made it all slicker still but even Facebook login takes some justification and Clickpass didn't deliver anything like the value that that does.

[brlewis]

For early adopters who try out lots of different sites, Clickpass would be a big win for both the users and the sites. Once the early adopters are doing it, everybody else will see the convenience.