[RaiseProfits]

I think postmodernism leads straight to linguistics, not apathy. Much of politics is based around words like “democracy”, “freedom”, “the middle class”, “big government”. There is no truth around these things because they mean whatever is politically convenient in the moment. I mean sure you can define a pretty good general purpose term for your own use, but that’s not going to be how politicians use it. These should be seen as rhetorical terms, not inherently meaningful outside of the context of, say, a speech or and ongoing public discussion. It is far easier and cheaper to redefine yourself out of commitments than it is to actually stand for concrete values. The fix is to stand for concrete values that everyone can easily identify and discuss in concrete terms. It should be easy, then, to determine the difference between “waffling” and adjusting to a new situation because everyone can adjust together around a value consensus.

Note, PR takes literally the exact opposite tact to communication. We’re barreling deep into a post-truth world with an incredible amount of money fueling this. See also: non linear warfare, hypernormalization, Edward Bernays, why to buy a newspaper when it never makes money.