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by twitter_anon 2418 days ago
> Just a week ago, Twitter lost over 20% market cap because they noticed that they were showing people device-personalized ads even though they were opted out of that. After they fixed it, revenues went down.

I'd like to clarify what actually happened here (throwaway for paranoia).

The actual bug was that the account signups flow was accidentally modified to automatically opt out new signups[1]. When Legal reviewed the ads targeting and discovered the opt out setting wasn't being respected, they made ads start doing so. Two this later they discovered the sign-ups bug.

[1] I know, a bunch of people would rather it was always like that.