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by bmahmood
2417 days ago
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Yep, you're correct that we're using observational studies via a regression to remove confounders and estimate treatment effects. Our confounders are synthetically generated based on the observable variables - we can only make projections of course on digital signals our customers send us (we only use first party data). We are working to incorporate actual experiment data into the algorithm over time as well, to get even closer to the true causal treatment effect. |
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