[acangiano]

Good example of effective marketing. They give you a free, useful plugin, but related plugins are available for a substantial fee. Given that you have to sign up to download the free plugin, they also have a way to propose an upsell in the future (I pretty much expect emails from them).

[rmc]

I'm diluted they are/have A/B tested that. So it depends if your in the control or test group :P