[oiujyhgtfrt]

The problem at the moment is that the publishers are marketing eBooks as a new luxury product to a niche of rich techies who but iPads on a whim.

SO an eBook costs the same as the hardback - screwing you. But the contract with the author has the same clauses charging them a percentage of buy-backs and printing faults or damaged copies as the paper version - screwing them.

The publishers need to realize the game has changed - and quickly unless they want to end up like the record business

[maguay]

True ... which is exactly why I think it's publishers, not authors, that stand to lose the most from this. When smart authors start selling eBooks cheaper directly on Kindle et al., that's when the real book transition will start.

At the very least, there's a huge potential for a lucrative new market in cheaper eBooks, only it hasn't been fully realized yet because of existing publishers.