[Prawnz]

I think you might have wires crossed, .new is a domain. So if github buy repo.new then they can host on it. Good names are first come, first served

If Pizzahut bought pizza.new they could host a webservice on there provided the webservice resulted in something new.

[joelennon]

Yeah I get that, but rather than Google opening it up for open registration and having the usual domain land grab, they could have created domains for each action and allow service providers to register intents in their services for each action. It's going to make discovery of actions much harder if there are different actions for different providers. It will also mean the usefulness of the pattern will be limited based on the services I choose to use.

In your example - if I prefer Domino's to Pizza Hut, what do I go to? I need to go to pizza.new to discover that it's linked to Pizza Hut and then try to figure out what Domino's action might be. In the end I'll just end up going to the main site instead. I think the value of this concept is completely nullified by binding the actions/domains to specific providers.

[growt]

They could have used subdomains:

dominos could register dominos.pizza.new and pizzahut could register hut.pizza.new

pizza.new could then list and search through all the registered subdomains (and would be hosted by google).

[wolco]

Typing: dominos.pizza.new / login and select last order / reorder

vs typing dominos / click the link / login and select last order / reorder.