[otterpop]

I can only speak to my opinion on this matter, but I hate the idea of using 'manufactured'--for lack of a better term--fanart and memes as mediums of advertising. Just looking at the meme, I immediately think "someone loved this game so much they took the time to create something about it". The thought of a company 'manufacturing' memes to try and advertise for something just seems like it's taking such a cool form of expression and commodifying it.

As an example, Wendy's Twitter account has become pretty popular for all their pop culture references and crazy projects like a Dating Simulator and a Tabletop RPG--but at the end of the day, they're advertisements. Personally, it's hard to recognize the time and effort that went into these projects because they were only made to sell fast food; Wendy's isn't releasing these projects because they think they're cool, but because they have a bottom line they want to bring up.

I use an ad-blocker. I haven't seen a television ad in forever. However, I'm sure that this isn't the first time that memes and social media have been used as advertising. It's antithetical to what I've said previously, but I guess the most effective uses of memes as advertising are so good that you can't tell they're ads. Ultimately, if it's funny and not forced, then it's going to spread. And weirdly, I'm okay with it.

I just can't bring myself away from the comparison to how stuff becomes unpopular as soon as your parents start doing it. Facebook became ~uncool~ when our parents started using it, and I don't want to see memes become less of a cultural touchstone because of corporations starting to abuse them.