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by tybris 5623 days ago
I actually doubt that they really care about competing with Google App Engine. I mean, AWS has NetFlix, New York Times, Dropbox among their customers and GAE has.... who?

What I do think is that services like GAE have set a standard for the ease of use and price. People are now looking for free tiers, instant deployment, and traffic-based pricing. Customers are expecting Amazon to provide the same and so they do.