[snaky]

Google web search' aim is to give most relevant results to the Uncle Joe who is obviously bad in choosing keywords.

[AJ007]

* google web search’s aim is to maximize ad revenue while retaining users

[snaky]

Sure, but as we talk about usability and user experience, the point is Google is good in retaining users. Geeks aren't target audience for Google web search as well as for any other really big internet service.