Search is a perpetual battle between the ranker and the content servers trying to game it. I'd agree that over the last two years the 'SEO' gamers have been outplaying Google.
> I'd agree that over the last two years the 'SEO' gamers have been outplaying Google.
I agree 100%. Sometimes though it feels like the Web itself is deteriorating as the bulk of new Internet users increasingly only care about a handful of social media platforms. Where's the "sources of truth" about website quality when we need them? We used to have DMOZ/ODP providing something like that, it had a lot of problems but by and large it worked. But now DMOZ is dead, and there's nothing as of yet to replace it.
I agree 100%. Sometimes though it feels like the Web itself is deteriorating as the bulk of new Internet users increasingly only care about a handful of social media platforms. Where's the "sources of truth" about website quality when we need them? We used to have DMOZ/ODP providing something like that, it had a lot of problems but by and large it worked. But now DMOZ is dead, and there's nothing as of yet to replace it.