[hillz]

> We’ve seen the opposite phenomenon happen in every market.

Not really? If buffalo wings are like a man's name, or men's pants, the same trend would be for women to adopt those things (which we do). Similarly, if you market only towards women, it is seen as somewhat shameful for a man (and sometimes, even for a woman) to purchase that good.

[mffnbs]

Is that not the exact phenomenon I'm talking about though? The markets exist because masculinity says it's otherwise embarrassing.

The same thing doesn't always exist in reverse. It's not embarrassing for women to drink black coffee or a beer, but it defies social masculinity for a man to drink sugary coffee or a mixed drink. It's fine for women to wear jeans, flannel, basically all mens clothes but it's taboo for men to wear any feminine piece of clothing.

You can probably come up with examples that betray this as a rule, which is why I'm not claiming it is one. It's a social influence that's pervasive to the degree that masculinity kills men who don't see a doctor or men that have their masculinity questioned and they retaliate with murder.

You hardly see women committing crimes because they were perceived as masculine.