[tsumnia]

I'd disagree for a wildly "out there" reason. We've been conditioned to assume search should be like Google and so any attempt made by someone else gets compared against Google... but that's a losing battle from the start. As the "out there" reason - I enjoy professional wrestling and recently AEW has appeared (literally weeks ago). One of the immediate criticisms was that they were not like WWE's production, but among the fanbase, they were fine with it and made arguments that WWE's version of how a pro wrestling show should be is exactly what pushed fans away from the product. Some of their allure is being more gritty and "real", but their presentation is clearly different from the main product and its getting complimented for that currently.

As to DDG vs. Search, maybe this is a bit programmer leaning; however, I'd say that was some of the draw that got Firefox and Chrome to own the web browser market. They presented products that developers and techies enjoyed using and always kept them (initially) in their vision. I recall telling my parents they needed to switch from IE to Chrome because "it was just better" a decade ago. So, while this brutalistic terminal version of DDG only caters to a niche market, it's the same niche market that ends up spreading why it's the "better" product.