[gawi]

Nice plug in the middle of middle of the article, exactly at the right spot:

> By the way, I write an article like this every month or so, covering lessons learned from growing B2B software startups. Get an email update when the next one is published

This is the closest I got to subscribing to a newsletter.

[gk1]

> This is the closest I got to subscribing to a newsletter.

Almost got you, huh? :)

I've A/B tested various locations and the inline-embed is the best, by far. This is also why many news sites now include related stories in the middle of the article, not at the end.

[mey]

Wish the rss/atom was better represented, rather than only existing in metadata on your site. I must be a dying breed, but I refuse to sign up for email newsletters. I refuse to hand over that much of my attention.

Edit: https://www.gkogan.co/feed.xml

[alexis_fr]

That’s interesting. So RSS didn’t stick because it didn’t allow advertisers to harvest email addresses.

Which is stupid because you still can’t reach to your audience if you just buy harvested addresses, so if it’s just people who subscribed to your newsletter, you’re just better off letting them subscribe to your RSS. Perhaps the quantifiability of newsletters vs RSS makes email win. If only RSS had embedded ways to count views and see what users looked at.

[nilkn]

Pro-tip: create a dedicated email for newsletters so you don't feel like they're spamming you or clogging your inbox. Ever since I did this I really enjoy finding the occasional unique newsletter.