You don't take money from clients who are representing/selling anything other than goods or services. You evaluate creative & landing pages for each and every campaign. It's extremely simple.
The problem is that FB wants to eschew all of the responsibility for content running through their platform and run everything 100% programmatically for scale. They expect the advertising user to know what's kosher vs what's not, and they expect the advertised-to user to moderate content. They refuse to put in place even the most basic of business controls. That strategy uh... doesn't work. As evidenced by their many FTC consent orders and massive fines.
The problem is that FB wants to eschew all of the responsibility for content running through their platform and run everything 100% programmatically for scale. They expect the advertising user to know what's kosher vs what's not, and they expect the advertised-to user to moderate content. They refuse to put in place even the most basic of business controls. That strategy uh... doesn't work. As evidenced by their many FTC consent orders and massive fines.