[marktucker]

Facebook has major platform lock-in for me, though, since that's where all my friends are. The proper solution is to vote with your ad-blocker.

[izzydata]

How is Facebooks ad pricing structured? Do people pay Facebook on the amount of users Facebook claims it will reach or by actually views counted by whether or not it loaded or was clicked?

It seems possible that Facebook could charge people claiming it will reach 10 million users even if every single one of those people ends up blocking it.

[AlexandrB]

> The proper solution is to vote with your ad-blocker.

That's just engaging Facebook in an arms race that they will eventually probably win. The only real solution is not to use Facebook.

[driverdan]

If FB is required for friendship then they're not really friends.