[colinsidoti]

Ask them if you can make an app for the brand as a whole instead of just one type of ice pop. You might have a shot with a game people run their own ice cream truck business, or build their own boardwalk/amusement park.

If you make a fun social game then you can passively advertise the brand as a whole, and ideally have a longer lasting impact on consumers. If I love playing "Popsicle Challenge" and Popsicle brand ice pops are integral to my success in the game, I'm certainly more likely to buy a Popsicle brand ice pop.