[danaris]

In a very real way, that's not true.

Facebook's adoption is so high that even if you and I choose not to use it—choose to take every measure available to us to avoid personal interaction with anything Facebook does—we cannot avoid its effects, because of the millions of people around us who do not take that choice.

Facebook can, without any exaggeration or doubt, influence elections in multiple countries. Treating Zuckerberg like he's the CEO of, say, Dropbox just doesn't fly anymore.