[DrScientist]

Exactly.

Facebook et all grew on the fact that they could automate the process - but in reality they have only automated part of it - the easy part of taking the money and placing the ad - not checking the content.

If they can't check the content in an automated way ( very hard because people will be actively working against you ) and the remedy is to have an army of people checking content then their competitive edge over the traditional business model largely disappears.

The other way to fix this - which I'd imagine Facebook and Google might want to push - is to put the responsibility onto the generator of the content. Google and Facebook could easily help automate the the shifting of responsibility if everyone is identifiable.

Imagine the CASE act - but automated for everyone who breaches copyright on youtube... https://www.eff.org/deeplinks/2019/10/house-votes-favor-disa...

That would be like a newspaper not taking responsibility for a story being wrong - simply passing the legal blame onto a source - while there is some justice here as the source has a responsibility also, it is ignoring the fact that the platforms play a role in placing and promoting the content.