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Thoughtful reply! The very first paragraph of his article says: > To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans. So, I would argue that creating a successful YouTube channel is almost the opposite of taking the "make 1000 true fans" path to success. YouTube promotes content in ways that causes a massive block of users -- millions, often -- to be casually exposed to a given video or channel. And hopefully some of them subscribe, watch ads, and maybe sign up for the creator's Patreon or something. But this isn't what Kelly describes. Blasting your work out to millions in the hopes that thousands become "true fans" is a very well-known and well-worn path to success. And, frankly, still a hard one. Unless you happen to get YouTube's algorithm or HBO or Capitol Records to pick you up and give your work a massive promotional boost. And even then I suspect it's tough. |