> These sites have to make money somehow or they won’t exist for long.
Crowdfunding (Kickstarter, Patreon etc.) provides a successful model for funding content quite directly, without slapping a hefty paywall onto it. This stuff is not rocket science, it actually works quite nicely.
First of all, they are probably doing both things today.
Second, not necessarily the same people that complains about adds complains about paywalls.
Also, If you don't live in the US, 99.99% of wsj' contents is irrelevant, excepting that one article you read once an year. So subscribing is not worth it.
Meanwhile it excludes a ridiculous amount of people of a very important subject for the whole world.
Please track the hell out of me but don't paywall on subjects that matter.