[komlenic]

Wow, I would think there is some serious potential here. Awesome idea - very well thought out.

Monetization without ads might be done (at least in part) via a paid smartphone app? You could offer the full site experience for free, and ad-free, but charge for the app with shopping list integration etc?

With that said, I wouldn't fear advertising on a site like this. It's a great chance for targeted ads, and a few unobtrusive ones would not detract from the service or experience.

I had to dig in and really look for the faq to get an answer to why instructions weren't showing up in a recipe - should you detect when instructions aren't present and put a little note as to why? Even better, let me know that I can click edit and copy/paste the instructions in myself when they aren't automatically retrieved.

Might be an edge case you want to investigate: The first time I tried to use the bookmarklet was on this page, and it did nothing: http://simplyrecipes.com/recipes/banana_bread/

[jkkramer]

Great input & tips, thank you. I added a note about missing instructions as you suggest.

Re the edge case, what browser are you using?

[komlenic]

Great, the missing instructions note is a nice touch!

FF 3.6/win... firebug shows a "source is undefined" error on line 312. while (source.length...

[jkkramer]

The culprit is apparently FlashHeed, an otherwise helpful script which helps lightboxes show above Flash content. Are you using something to suppress Flash? I attempted a fix, which may require a cache clear (haven't put in static file versioning yet).

[komlenic]

Yep, cleared cache and now working as expected. That's some timely customer support!