[xapata]

I dunno, it's just clever company naming, like Meetup. I don't think it's stealing an identity. It's also a risk for the company, because the trademark isn't defensible. Google's legal team doesn't like the fact that people use to google as a verb. The extreme form of that would be Microsoft being able to say, "Now you can google better with Bing!"

[benatkin]

Being remote is a lifestyle, where as a meetup is an event, so I think it's worse than Meetup. The brand Meetup is problematic though. It makes it harder to talk about events without accidentally dropping the name of a company. Meetup may have gotten a pass because they've done pretty good, but they are now driving away their customer base (https://www.theverge.com/2019/10/15/20893343/meetup-users-fu...). There are also other companies like https://remote.co/ that are already using the name remote, but remote.co is respectfully calling themselves remote.co instead of just remote. Having a .com shouldn't be a ticket to appropriate a common word and turn it into a brand.

[xapata]

> Having a .com shouldn't be a ticket to appropriate a common word and turn it into a brand

It isn't. You've got to have a great marketing team, too. Remember when UPS tried to make "Brown" synonymous with UPS? Having the domain name isn't a prerequisite for that kind of effort.