[loganfrederick]

I'm curious for jalehr/Mutiny's take on this dilemma (without giving away their secret sauce):

Many B2B companies drive the majority of their growth from other sales channels beyond the marketing website. And traffic can sometimes be low on the marketing site, especially through any multi-click funnel, that running effective tests can take a long time. Has Mutiny seen these cases (marketing site not having enough traffic) and thoughts on this challenge?

[jalehr]

It's definitely something we see, and it's what makes a/b testing really tough in b2b. Personalization tends to have significantly higher lifts than a/b testing since you can speak directly to an audience. Since statistical significance is a function of lift and conversion volume, you can get to results much faster if you run experiments with higher expected lifts. We also have an outbound personalization feature that lets you turn an ordinary page into hundreds or thousands of custom pages for every single account, that you can email to people you are trying to reach. Every recipient receives a personalized page and we measure the impact through signup / demo requests. As long as you have 500-1000 people in a segment, you can get to a significant test within a month or so given the high lift (50-200%).

[shostack]

How do you help with generating all the content needed for personalization? That can be quite resource intensive. Or do you rely on your customers to solve that piece?

[rpm33]

How is this different than Clearbit?

[loganfrederick]

Great thoughtful answer, thanks!