[jaysh]

Those types of insurance polices payout on an event, so a monthly premium makes sense as nobody can afford to pay it upfront.

I'd say your service is the internet version of someone creating their will, and leaving it with a friend or family member, which are all one-off costs.

[mrdazm]

Definitely. It'll be interesting for me to balance my recurring costs while matching with consumer ideals. To be continued...