[jacques_chester]

Business punks know this, which is why they stampede from buzzword to buzzword, regardless of its meaning. It's just that Google juice has given geeks a similar incentive.

edit: and if that was the most brilliant thing you've read on HN, to quote the Slashdot meme, you must be new here :D

[mindcrime]

Hehehe, no, not new at all. And like I said, maybe it was just the timing... but that was an excellent example of the power of words. Which, strangely enough is something I enjoy studying, even outside of this context. Your example above just struck a chord with me for some reason.