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> "500K users, that's quite an achievement as well, pretty solid!" Not quite :) As, majority of them are from tier-2 countries. Purchasing digital goods is not part of their culture. > "But again, just from my gut feeling: I wonder if there's a way for you to REDUCE the number of active users and turn free users into loyal paid users." Thank you for your suggestion! What you have mentioned are valid. Maybe at some point, I want to introduce "ads" + "subscription" model. However, this is a competitive landscape. Most of the similar apps are using ads model. At this moment, I want to offer a compelling reason, for user to use my app instead of others. Luckily, this landscape has high stickiness, because user generated personal data are stored within the app. If they use the app for long enough, the cost is high, when they want to switch to other apps. So, my hypothesis is that, as long as the free users are using my app, there will always be an opportunity to monetize from them, one day. Yes. You're right. Currently, there is stress to do marketing. I need to keep attracting new users especially from tier-1 countries, so that new users' one-time purchase can help to cover my monthly living expense. I try to control the CPI cost to USD0.10 for Germany, Japan, Korea. I didn't invest for US, because the high cost is not justifiable. I do notice higher cost is required, if the tier-1 countries are English speaking country. My guess is that, less language barrier, will encourage more players in the market, and drive up the advertising cost. > Absolutely! I wrote probably over 200,000 words and invested a lot of time in improving my writing skills I really wish I can build a long term traffic like what you have done. Can you recommend me a publishing platform to publish all writings? Currently, I am already using google sites (Because I do not have website design skill), to build a landing page to introduce the app features, hosing FAQ, and showing video on how to use the app. But, I don't think that is the suitable platform to host long written article. When you write your writing, do you need to hire some graphics designer, to help to decorate your writing with nice graphic assets, to attract more readers? Thank you! |
> "Can you recommend me a publishing platform to publish all writings?"
Whatever works best for you. Wordpress, Ghost, whatever. It doesn't matter. I have mostly static files.
I think you need a somewhat okay design. Doesn't have to be fancy, but it should be clean and professionally-looking. I do design myself. I'm self-taught. If you can't do it, get someone who does it. You don't need a lot of images, but yeah, it should look clean and good. There are millions of themes, which are alright if you just start. Don't stress too much over the design. The message is more important.
Also: This is a bit out of scope of this discussion. There's probably a lot of discussion on the internet for designing articles or blogs :)