[h0p3]

All of those are //excellent// points. You can tailor it to suit your needs. For me, the killer features are:

* It works in any standard browser.

* You own your data, and it's very hackable.

* Its learning curve is better than comparable tools (e.g. emacs).

* It lowers the friction between you and your machine, enabling you to upload a semblance of your mind into the machine with minimal effort.

* Search and organization are mind-bendingly powerful.

* It is amazing at allowing you to reuse and reconstruct your work. It's designed to evolve.