[fimdomeio]

Don't use this year style trend if you want to make your brand recognizable. Also you'll have a problem next year because it will look dated.

I had this issue coming up a lot when I was doing more graphic design projects. Never really understand why small clients really wanted to look like everyone else. I always thought the aproach should be the oposite, the lower the budget the bolder you must be if you want anyone to remember you.

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I can see why small clients want to look like everyone else. Or I would guess look the same as bigger brands. It looks professional. They don't want to stand out in a bad way, so it's safest to go with the already established.