[denton-scratch]

Companies should stop asking for my email address at all, ever. I use email to talk to friends and relatives. I am not interested in commercial email. I don't like my town being decorated with advertisements, either.

My inbox is full of rubbish ads - it overwhelms the stuff I care about, and makes my life sadder.

[gldalmaso]

There are more use cases for sending email other than marketing. We don't like sending them, but many customers prefer to have transactional information (for instance, an audit has been done in some factory plant you manage) and periodic reports come to their mailbox instead of having to log in to some web app to see it.

It always a pain point and someone somewhere is certainly not receiving something they feel they should. These services help because of how complex the email ecosystem has become with layers of identity and reputation and such.

[denton-scratch]

Kewl. There are "use cases".

That doesn't work for me; I am not a "use-case". I'm an individual person, and my choice is to not receive unsolicited advertising. Marketers don't seem to understand that some people object to receiving "helpful product suggestions" all through the day.

>>KERPLUNK<< another catalogue book just fell through the letterbox, and is destined for the recycling bin. Dammit, save me the trouble; just put it in the bin yourself, it's just by the front door. Hell, the bin's big enough; put the whole batch in my bin, end your shift, and go back to bed.

[denton-scratch]

"We don't like sending them"

This sounds like you're saying it's a nasty job, but someone has to do it - like cleaning toilets, or assassinating tyrants.

Just stop.

[denton-scratch]

I have never managed any factory plants. I don't plan to. This is not a "pain point"; it's abuse, and an obvious case of the Tragedy Of The Commons.

[dewey]

Are you confusing marketing emails with transactional emails? What about order confirmations? Password reset emails?

[denton-scratch]

Perhaps I'm confusing one kind of marketing spam with another kind of marketing spam.

It all makes me feel ill, to the very depths of my Soul.

"Order confirmations": not necessary. I should have a choice whether I use my email address to confirm an order.

"Transactional": I don't know what that means (I keep finding that term being used). I think it means that the email is being used as part of an agreed deal. Fine: if I've agreed to my email being used as part of a deal, no prob. Otherwise, leave me alone.

"Order confirmations": if I need my order confirmed, then I can opt for that, and give you my email. But in general, orders don't need confirming - you either order, or you don't.

"Password reset": My passwords are my business. I use a password manager. Please don't assume I'm a password slob. Passwords suck; they are an insane way to authenticate, they just don't work. So reset emails are not a good use-case for unsolicited email.

Next?

[markhahn]

is mailgun/jet necessary for transactional emails?

isn't their reason for existence the sending of multi-recipient emails?

[dewey]

If by "multi-recipient emails" you talk about newsletter that's probably more MailChimp's territory which is also clear from their landing page. Mailgun is clearly aimed at developers implementing transactional email functionality.

It's not "necessary", same as Stripe isn't necessary for accepting payments but it makes it a whole lot easier if you have to deal with it and don't want to implement everything yourself or run mail infrastructure.

[magashna]

Start using a wildcard and then you can create [e-mail]

[denton-scratch]

I ran a mailserver for 20 years; I terminated it this year (for unimportant reasons). I never allowed wildcard addresses. They're a spam magnet.