[gambiting]

>>less expensive

Demonstrably false. I have taken an Uber while my friends jumped in a black cab, both going to the exact same destination(because stupidly you cannot order 2 ubers at the same time), and yes, the "base price" for uber was cheaper, but the final bill was a good few quid higher than the black cab.

[easytiger]

Uber was very cheap at the beginning compared with cabs, but it has normalised and indeed can be pretty expensive.

[stuaxo]

Usual business model, undercut and overwhelm, extinguish competition and increase prices.

The same model stagecoach used after buses were privatised in the UK.