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by l_t
2439 days ago
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I think the "looking like a toy" terminology is confusing the discussion. From the article: > Disruptive technologies are dismissed as toys because when they are first launched they “undershoot” user needs. So instead of asking if it "looks like a toy", what if we asked, which of those products started out by "undershooting" user's needs? In that lens, I think you could make arguments for a few of those having started by "undershooting." The most obvious example to me is Amazon starting out as an online bookstore. edit: I just want to add that from my vantage point this might be a true idea, but it gives very little actionable information. Perhaps Christensen's books give better insight on why this is something we should care about. |
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