[BeetleB]

>It’s a huge risk for the person or company hiring, so of course they’re going to trust their gut feeling.

What makes SW so special?

This is as true for most small businesses that are just starting out (e.g. real estate work, etc). Yet I do not see an emphasis on culture fit there. They are very picky and will filter for one/two traits, but they're clear and up front about those traits. They don't not hire people because the person had differing hobbies, etc. Partners, maybe - but not employees.