[karmakaze]

The difference between a company that benefits from 'tech' and one that doesn't is how their tech is used. If they use off the shelf tech to directly build their business, it isn't so much a tech company as it is app development, IT, or whatever you name it.

If however, you use whatever good or average off the shelf tech and build tools that leverage the tech then apply it to your business then you're a tech company. You can't just make the app you have to build tech to build the company. This is your advantage. The tech you build can be software or it can be patents or it can be proprietary processes but it has to be leveraged. My way to estimate this is to count the number of employees that build product or tools. The size of sales/marketing can vary but excessive numbers of devs isn't a good sign for a tech company and might just be a consultancy.