[eerburu]

discomfort. We got too used to comfort. That uncomfortable situations with (and mostly) other people is the thing that brings fear (of rejection). And yes, some of that fear comes from our tribalism. We used to live in tribes (even in the Bible) and if you got thrown out of your tribe it's a serious thing. - Doing boring things that are important and face uncomfortable situations makes the cut for a great founder (and for achieving objectives in life).