[SpiralLab]

...it's not just the experience it's everything: the hardware, software, UI, materials, industrial design, aesthetics...

This. Try and think of one other computer company that has/takes/enforces that much control on every aspect of their product. Sure, some companies make decent high-quality hardware, and some companies make okay software. But what sets Apple apart is the quality/attention to detail that goes into every aspect of the product.

Each product is designed as an cohesive package, that "just works" out of the box. If you want to hack that product, it's your prerogative, but don't complain that it's not as easy to accomplish.

Disclaimer: We are a Mac software company. We consider hack-ability important, it's just not what Apple is selling.