[moaw]

Something I've searched for clarity on but have never been able to find is differentiating between notifications and marketing email.

If you join a social network, does that network need to get your explicit consent to email you notifications about events or actions that might happen on the platform such as a new followers, connection requests and so on? I understand that they would need to for marketing related emails like recommendations on who to follow etc but do event / action notifications fall into that same marketing category?

[joering2]

Technically that would fall under action-based email aka Transaction email. Postmarkapp has good explanation [1]

It means user triggered some action, like recently signed up or message you so you receive notification of new message awaiting you. This would be different than email marketing - when social network decides one day they want to inform you about the newest features. You didn't ask for that email and it wasn't specific to your actions but rather bulk message send en-masse.

[1] https://postmarkapp.com/transactional-email

[moaw]

Cheers, thank you.