[catalogia]

Maybe I'm just out of touch, but what target demo is still watching cable television instead of watching TV shows online? The last time I saw people sitting around a television (with a television station on it), I was visiting a nursing home.

[bduerst]

Their target market is internet users who can install a browser. This include markets outside of yourself and nursing homes, and includes the audience of Mr Robot.

[luckylion]

They have/had campaigns run on YouTube, you can watch them on their channel.

[catalogia]

I'm sure the ads exist. I'm questioning their value. If nobody sees the ads unless they go looking for the ads, then what value are they?