[rudyadler]

Thanks, we spent a lot of time working on getting the tone right. There are multiple elements - voice over, music, color, illustration, script - so the trickiest part was bringing them all together in a way that felt genuine and honest.

[jon_dahl]

Did you do the production in-house, or hire someone? Definitely well done, and a good tone.

[rudyadler]

We started by writing (and re-writing) the script in-house. Then we hired a very talented friend in Portland to do the illustration and he recommended we hire a local animation house that he liked and had worked with previously. The voice over was chosen after auditioning/recording 5 of our friends and my brother composed the sound design. It was a very collaborative process with a great group of people. We built slowly, allowing for feedback and brainstorming at each phase of the process. It really helps to work with people you like and whose tastes you trust.

[prabodh]

That was a great effort...how long did it take to put everything in place

[rudyadler]

We started writing the script mid-December. Launched today. So about 5-6 weeks.