[loriverkutya]

Their goal is the same as every company's goal, earn money.

If they introduce anything new, the first question is, how that will make money for them. If it is collecting data, the question is, how they can use that data to earn more money.

Also as it has been mentioned by someone in the comments, I'm really not keen being surrounded by another set of devices that can "see" me CCTV is more than enough already. I also I don't want to invite google to my home to map it out.

Probably Pixel4 owners are going to be asked to turn off their phone and put it into a box next to the door when they want to come into my flat.

[shadowgovt]

Kind of but not exactly. Money is the lifeblood that the corporation needs to survive; earning money is the goal in the sense that the purpose of human life is "eat food."

The fact that the corporation is still basically privately owned though publicly traded (in the sense that the founders retain a controlling stock percentage) means that they can use the money as a means to whatever ends the founders wind up the company and point it at. They know the game is over if they run out of money, but that doesn't mean the game they're playing is "Build maximum monetary value for shareholders" any more than the game you or I are playing daily is "What will I have for dinner." They have enough controlling interest to vote that that's not what the company's primary goal is, in practice.

Now, why would anyone who isn't them play that game by buying GOOG/L stock? Because in spite of the company's goal not being "maximize revenue," it's very good at generating both revenue and product people care about, and the people trading its stock are excited about that. They get a piece of the action, even if they don't actually call the shots.