[shadowgovt]

""" So “being helpful” is the company’s goal, not its mission statement. """

The goal derives from the mission statement; it's an implementation strategy for "universally accessible and useful."

[gowld]

But Google isn't making iformation "universally accessible and useful" anymore. Now they are "slurping up all the information in the universe, and doling out in controlled ways to maximize user engagement metrics and advertising revenue"