[vonmoltke]

I see this assertion thrown around a lot, but is there any evidence of that or is it just one of those "obvious" things?

[kul]

Senior Twitter PM told me.

[mynameishere]

Yes, not enraging millions of people will tend to help a company's bottom line.

[kul]

No, the engagement from the outrage drives revenue.

[mrmuagi]

Fear and outrage is a major component of driving traffic to news itself, no?