Where I live, there is a concerted effort to do the same thing. For a long time people in the area have been trying to convince the world that our region is the best. Best beaches, best food, best beer, best outdoor activities, best mix of weather, best music, best quality of life.
And then we all saw what happened to Portland, Seattle, and Austin once the word got out and everyone knew about these "secret" cool cities. So now we keep our mouths shut and enjoy our beer and beaches without all the tourists and transplants.
And then we all saw what happened to Portland, Seattle, and Austin once the word got out and everyone knew about these "secret" cool cities. So now we keep our mouths shut and enjoy our beer and beaches without all the tourists and transplants.