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by gmiller123456
2435 days ago
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The first image sensor was created at Bell-Labs, so just creating a camera using one didn't really give them any advantage. I think a lot of people get caught up in the idea that a company is a living breathing organism that should fight for its life to the very end. In reality, its a collection of investors and employees all with their own interest, and sometimes it's best for everyone to part their separate ways. It's not like the same people were at Kodak when the digital sensor was invented, as there was when they finally gave up on film. The change to digital was a very slow one, and film remained a very profitable business for Kodak for a long time. IMHO, it would have been insane for Kodak to invest in semiconductor fabrication facilities from the start. Meanwhile existing semiconductor companies could leverage existing tools, employees, and facilities to produce image sensors with relatively low cost and low risk. By the time it made sense to invest in semiconductor tech, they were already too far behind, and it just made more sense for the company to milk the Kodak brand for all they could. I see it as more like Edison promoting DC over AC. He certainly knew AC was the way to go, but he could only gain financially from DC, so that's what he promoted. |
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Kodak's problem is that they always bottom fed the market with their film cameras and retained the same position in digicams. The former strategy is great when you want to drive demand for consumables. It doesn't work when there is nothing to consume in the picture taking process.