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by pbhjpbhj
2442 days ago
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It's something ridiculous like 40% of all pharma spending being advertising, so you'd also have a lot of advertising workers who'd lose their jobs. We'd also presumably save a lot on duplication and reduced effort of not competing. Now you just have to get power from the rich people, who stand to lose from such moves, long enough to implement them. |
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Not sure where you got that number from. The industry spends about $30B in total on marketing, of which about $13.5B is for free samples and $9.6B is for direct-to-consumer advertising: https://www.biopharmadive.com/news/pharma-dtc-spending-outpa...