Not to be excessively cynical, but the purpose of this opinion piece probably has more to do with: “Marc Benioff is the chairman and co-chief executive of Salesforce and the author, with Monica Langley, of the forthcoming book, “Trailblazer: The Power of Business as the Greatest Platform for Change.”
Not to be even more cynical, but I can't help wondering how the advance and royalties on that book are split between the co-authors vs time spent writing/editing.