[gbersac]

How is that even a problem? I ran facebook ads for a few month and I didn't event care about the number of views. All I stared at was the ROI. Ads are profitable ? => I keep the ad runing. Not profitable ? => I stop them.

If some user are stupid enough to run unprofitable ads, it's their problem.

[alwayseasy]

Wait, do you really think people who don't fit your narrow advertising use cases are stupid?

How do you stare at the ROI for a CPG brand looking to build awareness for their campaign or product?

Media companies that pivoted to Facebook videos looked at user engagement in the form of video views and would market their size to advertisers.