[grenoire]

> "3 seconds might be more than you need to get your message on your audience's mind though. I am thinking of the catchy headline, the picture of the celebrity of the month (with that particular brand of headphones or handbag), the coke ad, etc. That 45second of vid. that isn't played ? The first still is the message."

This can be justified only circumstantially; not everybody structures their social media material to be digestible in three seconds, and as such the term 'read' is misleading. If the criteria for what constitutes a read is not transparent and exact, then how do I know what exactly I'm paying for? Can I adjust it so that I only pay for reads that are at least 30 seconds long?

If not, then this cannot be justified.