Impression fraud is going to be a huge scandal. So many view counts are inflated for profit - either by platforms themselves or by third-party bots interacting with content.
Once upon a time we have launched a rich media banner with three videos in it. What was interesting that all three videos generated around the same viewability stats. What was event more interesting that one video in banner was hidden with display:none.
I wonder if anybody does test like this - e.g. checks if hidden video generates views, button with visibility: hidden generates clicks and etc. and in this way evaluates traffic.
I wonder if anybody does test like this - e.g. checks if hidden video generates views, button with visibility: hidden generates clicks and etc. and in this way evaluates traffic.